Monday, February 14, 2011

工業生態學(IE) 社會系統的政策管理/ Social System - Policy and Management

Social System - Policy Management (SSPM)
(中文在下方)
What did I expected before the class
Social system and policy management is first Social Science class for the first semester. The first assignment was to talk about your expectation for the class.
I don’t have a social science background therefore the first step was to know the jargon and the way of thinking from the Social Science perspective. It is also important to be able to analyze and understand the possible mechanism of the social changes.

What I learn in the class
The map of social system
The last day of class in Social System and Policy Management summarized the whole semester into one graph (shown above). The coordination of the society is separated into three levels; micro, meso, and macro level. Every level has the evolution mechanism. In the micro level, it focuses on the individual’s boundary rationality. Ideally, individual tends to make the optimized decision based on the evidence of the needed information. However, the decision is based on the limited information and knowledge. For example, students that are use to taking the train home because it is the fastest and cheapest way often do not expect delays. Unfortunately, they didn’t know there was construction on the railway that could cost an extra one hour more than the usual time spent. In this case, students that took the bus were able to arrive at home earlier than those that took the train. They are the variation of the case.

Meso level is the next level above the micro, and it is referred to as the coordination of organization, which is composed of individuals. In this level, the organizations are divided into four coordinate types: self-organization, self-governance, private interest government, and governance. In the case of the toxic chemical regulation in the electronic firms, the firms that developed individual regulation are called the self-organization. The group of firms that developed its regulation is called the self-governance. The group of firms following the regulation from the government is called the private interested government. The organization that develops the regulation is called the government. The reasonable and effective toxic chemical regulation would remain in the meso-level, and this is the selection mechanism.

The last level is the macro level, and it means to look at the coordination of the organizations with the time and space scale. The adaptive cycle is the mechanism to describe how the organization adapts to the change over time. (see the adaptive cycle below) Polycentric systems depict the coordination system has different central administration to operate the system. Private goods are products that are made by the companies, such as the computer and food. Public goods are products that belong to human, such as water and air. Some organization would develop similar characters, called isomorphism.
Adaptive cycle
Using small laptops in the electronic company as example, consumers were more willing to buy this convenient product at the peak of its trend when first introduced to the market. The selling kept growth until it reached the maximum capacity of the society (growth to conservation). Companies maintain its demand with small improvement to the product, such as the increasing memories. However, after the competitive I-Pad/ tablet PC debut on the market, the selling capacity of the small laptop dropped significantly. Meanwhile, the diversity of the product reduced due to the lack of research found (release to reorganization). The company’s effort to improve the function of the small laptop, such as the big capacity and efficient energy management. The different special functions provided the variation of the small laptops and enable more competitive to I-pad/ tablet PC. In the research and design department of a company, the paralleled developing groups are working for the company with the separated project leaders. The leaders have their own goal for the new design and understand how to stimulate the ideas with the team (polycentric system). During the design phase, they may mimic some successful management ideas from other groups or companies, such as the standard for the design for the environment (isomorphism).

After the successful completion of this class, I am able to put on the social science glasses to look at the coordination of the society. In the process of analyzing issues, I can easily decipher which level and what the possible causes for the current result. The insight could be useful for future research. The intensive reading assignments are meant to build up our reading abilities. The short essays (see the links below) were helpful for the development of better writing skill and the understanding of the mechanism taught in class. The group project analyzed how the ecological value, strategy, and routine are shaped in the food, electricity, and consumer electronic companies. It was a good opportunity to implement the knowledge and collaborate with classmates.

Blogs/ short essays
Two social networks: student house an badminton club link
Interview policy makers in Kaohsiung Cityhall link
Bounded rationality in the case of the Science Park Phase-3 and the experience of Environmental magnagement system (EMS) exercise linkNokia sustainable supply chain government and common tragedy - fish game link
Social ecological system example and the adaptive status link
Introduction link
Comment from the instructor link
Group project
link

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社會系統的政策管理

課堂開始之前,教授要求大家寫下對於課程的期待,我沒有社會科學的背景,在這堂課裡,希望能夠瞭解社會學使用艱澀的特殊用語以及社會學思考的方式,同時也期許自己能夠分析改變組織管理(coordinate)的機制。
組織管理的示意圖
最後一堂課的上課內容是這學期所學的精華(如上圖),將社會分層微觀 (micro)、巨觀 (meso)、宏觀 (macro)三個層次,解釋各層次內元素互動,以及各層次之間演化的機制。微觀層次描述個人理性的極限 (boundary rationality),理想的狀況是個人根據所需的資訊做為最佳決策的依據。然而,決策根本是根據有限的知識,無法達到鉅細靡遺的考慮。以學生認為搭乘火車回家是最方便省錢快速的方式作為例,如果沒有發生任何意外,這是最好的決定,然而當學生坐上火車才發現鐵軌正在整修,必須花上額外一個小時才會到家,搭火車便不是最好的決定。至於選擇搭公車回家的學生,今天則提早到家裏,他們代表了不同決策的多樣性。
巨觀(meso)則是下一個層次,代表組織的管理,包括四種不同形式:自我管理(self-organization)、集體約束 (self-governance)、集體接受政府管理 (private interest government)與政府 (governance)。以電子公司的毒性化學物質管理為例,公司遵守自我設定標準稱為自我管理;公司組成公會,以公會提出標準管理約束各公司稱為集體約束;公會依照政府規定管理則為另一種形式;最後為制定標準的政府。最後合理有效的毒性化學物質管理將會留下,這是代表演化理論中的選擇機制。

最後一個宏觀(macro)層次是增加時間與空間的尺度來看組織的管理。在宏觀層次的理論包括組織適應改變的循環機制(adaptive cycle),多重中心的管理(polycentric system),私有產品(private good)的概念(如手機、電腦),公共產品(public good)的概念(水與空氣),最後是組織會趨向相似的管理機制(isomorphism)
理論包括組織適應改變的循環機制(adaptive cycle)
以電子公司生產小筆電做為例子。在小筆電剛開流行的時候,消費者樂於購買小筆電,電子公司的小筆電銷量持續成長,最後維持在一定的最大銷量 (growth to conservation),在最大銷量期間,公司靠著微幅的改進來維持銷售,例如增加記憶體。然而當i-Pad與平板電腦進入市場,對電子公司的小筆電銷量造成衝擊,產品的多樣性也因為暫時缺少資金研發而減少(release to reorganization),公司大幅增加小筆電的功能試圖重新佔有市場,例如長效輕量電池的研發,期望能夠重新讓小筆電的市場增加。在電子公司的研發部門小組裡,各自不同的團隊研究依照主管的決策進行研究 (polycentric system)。在研究過程中,其他電子公司成功的設計流程將可能被模仿,例如對環境友善的設計標準 (isomorphism)
在課程結束之後,現在我能夠分析組織管理制度的變遷,並且討論可能導致變遷的機制。因為對改變的洞察能力增加,有助於後續研究。另外在課堂學習間,大量閱讀社會科學相關的期刊,對英文閱讀能力有明顯幫助;短篇的英文寫作訓練增加英文寫作技巧,並且練習將理論運用於分析實際現況;最後小組報告的題目是分析食物、電子、電力公司的環境價值及策略,運用課堂學習的機制,並且和各國來的同學一起完成報告。

短篇英文部落格寫作
社會網絡:國際學生宿舍與羽球俱樂部 link
對高雄市政府決策者生態城市的訪談計畫 link
理性極限的運用以中部科學園區三期為例;環境管理系統的課堂練習 link
Nokia 產品供應鍊管理的影片心得;永續漁業遊戲心得(共同悲劇) link
以石門水庫集水區管理作為社會生態系統的案例,並分析其適應循環的階段 link
對於課堂的期待 link
教授的評論 link
團隊報告

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